The new salon at South Coast Plaza will offer everything from engagement rings to everyday diamonds and high jewelry.
Grand Seiko Just Opened Its Watchmaking Studio to the Public. Here’s a Look Inside., a.k.a the “King of Diamonds,” in 1960 in London, the diamond jeweler has grown to include more than 60 salons worldwide stocked with the finest, largest rocks in the world.
The salon includes a V.I.P. room located across from the entrance that is furnished with a couch, boucle armchairs, a coffee table made from travertine marble, and a desk, as well as a nook that houses Graff’s fragrance collection, which takes its inspiration from the spectacular 302.
“We all had the sector tailwinds of 2021 and 2022 but for us right now, even if the sector’s not rising, it’s a great market share moment for us,” Hruschka said. “We have an extraordinary opportunity for brand name awareness. “We’re still relatively unknown by the general population,” he added. “We’re going to do that carefully because we can’t have this kind of jewelry everywhere, but we’re getting our voice, brand and image out there.
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