The one-of-a-kind candle, simply titled “Grace,” promises to transport users to the star’s slice of rain-soaked Jamaica.
voice is filled with whimsy and awe as she speaks of her birthplace and current residence. The specific memory—no,—of the island is so palpable and infectious, you want to package it up and sell it. Thankfully, that’s exactly what Jones has done.
Jones employed an intuitive approach to the R&D process of landing on the exact scent she wanted for her first candle. “We did about a dozen different ones,” she tells me on a call. She placed the test candles in rooms all around her house, lit them for a few hours, and closed the door. The faint after-smells—much like the lingering presence of a downpour—were important to her. “I would go back into the rooms, put the candles out, wait a little while, and walk back into the room.
“Grace is more and more in the zeitgeist right now,” Herman says, alluding to how the star has connected with a younger set of fans who appreciate her ahead-of-the-times experimentations with gender. “There is something about her relentless sense of self that feels really ripe for right now and really resonates with culture and identity right now. Of course we would have loved to launch it when we were meant to, but it feels even more right right now by happenstance.
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