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Robert Unanue, Goya CEO since 2004, has come under fire for remarks he made about President Trump at a roundtable for Hispanic business leaders and the announcement of theexecutive order. “We’re all truly blessed at the same time to have a leader like President Donald Trump, who is a builder,” Unanue said. “We have an incredible builder. And we pray. We pray for our leadership, our president, and we pray for our country — that we will continue to prosper and to grow.
In response, Latinx people, Goya customers, and basically anyone who remembers how Trump talks about immigrants and brown people criticized Unanue for his praise, and are calling for a boycott. As Goya is a brand that’s ubiquitous in many Latinx and immigrant households, as well as the home of anyone who knows adobo is good on everything, there was also a fair share of heartbreak.
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