The brand received $47 million worth of negative publicity in the last month, one study shows.
It's been one month since Robert Unanue, CEO of the family-owned Latin food brand, created a furor among the Hispanic community by praising President Donald Trump during a White House meeting, calling him a"blessed" leader. His comments sparked an immediate boycott of Goya products, with many Latinos citing Trump's treatment of family separations at the southern border and his attempts to deport young"dreamer" immigrants.
Promotion from a sitting president can give brands millions of dollars in media exposure, Eric Smallwood, president of Apex Marketing, said. However, “The overall reaction of support of that product/brand will likely be impacted with a variety of consumer reactions, which could affect immediate or future sales or marketing campaigns.”
“You are not speaking for the greater Hispanic community,” Cabrera said, adding that he would not buy Goya products.“The reason we got out of Cuba is because it was Communist. This is a free country and you can support who you want,” she told NBC News, adding that she was against the boycott because she believes it could cause job losses.
Nielsen, which includes sales of Latin foods in its grocery tracking, noted that revenue from bean sales in the U.S. rose by 51.1 percent during the 19 weeks through July 11, versus the year prior.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Local Style Stars Stine Goya and Barbara Werner Discuss Change at Copenhagen Fashion WeekThe designer and store owner have been in business since the early 2000s and now they’re ready for whatever comes next in a post-pandemic world.
Read more »
After Trump doubled down on Goya, has it helped boost — or tank — sales of the Hispanic brand?In the month following Goya CEO Robert Unanue's praise of President Trump, the brand receives $47M worth of negative publicity, one study shows.
Read more »
McDonald's Sues Ousted CEO For 'Silence And Lies' About Sex With EmployeesThe fast food giant says former executive Steve Easterbrook engaged in a cover up and doesn't deserve his $41.8 million severance package.
Read more »
McDonald’s Sues Disgraced Former CEO for Lying About Sexual Relationships With EmployeesAn anonymous tip led to the fast-food company’s discovery that Steve Easterbrook had allegedly lied and concealed evidence about his inappropriate relationships
Read more »
McDonald's Sues Fired CEO for Lying About Sexual Relationships With SubordinatesLast year, McDonald’s fired CEO Steve Easterbrook for violating company policy against sexting with an employee, furnishing him with tens of millions in exit compensation, as is custom these days. But a new report from the New York Times reveals that McDonald’s is suing Easterbrook for his involvement in not one, but three sexual relationships with McDonald’s subordinates, in addition to the fact that he gave one of them a batch of shares worth thousands of dollars.\n
Read more »