“Puerto Ricans, Dominicans and Mexican Americans — we made that company," one former customer said. "It hurt me, coming from Goya."
When Ricardo Alvarado went grocery shopping this week, he had a list of items to buy, but he steered clear of anything from Goya Foods. “I was using their beans, but I found a different brand," he said."I switched olive oil, too, and I bought my own spices, not theirs."
For Alvarado, boycotting Goya Foods is personal. “I know the company employs a lot of Latinos and is very charitable,” he said, “but with everything that is going on with this administration and the border, the family separations and DACA, for Goya to step up and support him [Trump] for his work just blew my mind.”
Valerie Halsema, a teacher in Los Angeles, said that she relates to both sides of the Goya issue. “I support the boycott, but I also support his [Unanue’s] right to say what he wants. If he wants to say that, go for it," said Halsema,"but anytime you take a stance, there are consequences, and I’m not sure he was ready for it.”
So far, Unanue is standing by his words. In an interview on “Fox and Friends” last week, he likened the backlash to “suppression of speech.” Speaking on “The Ingraham Angle,” he said: “We have the opportunity to either do well, or to destroy. And let’s do well.” "This is not a party issue"For Melinda Colón Cox, president of the Hispanic Bar Association of New Jersey, the decision to issue a statement regarding Goya Foods was complicated by the fact the company is based in her state, and the organization likely has some members with strong ties to the company.
Colón Cox’s group is nonpartisan, with members holding diverse political views. “This is not a party issue,” she said. Although she personally is supporting the boycott, her group is not endorsing it.
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