California Gov. Gavin Newsom signed off Tuesday on laws to protect Hollywood actors and performers against unauthorized artificial intelligence.
California Gov. Gavin Newsom signed off Tuesday on legislation aiming at protecting Hollywood actors and performers against unauthorized artificial intelligence that could be used to create digital clones of themselves without their consent.
Inspired by the Hollywood actors' strike last year over low wages and concerns that studios would use AI technology to replace workers, awill allow performers to back out of existing contracts if vague language might allow studios to freely use AI to digitally clone their voices and likeness. The law is set to take effect in 2025 and has the support of the California Labor Federation and the Screen Actors Guild-American Federation of Television and Radio Artists, or SAG-AFTRA.
California is among the first states in the nation to establish performer protection against AI. Tennessee, long known as the birthplace of country music and the launchpad for musical legends, led the country by enacting a law protecting musicians and artists in March.
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