Gov. Kristi Noem's video testimonial to her Texas dentist raises some questions

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Gov. Kristi Noem's video testimonial to her Texas dentist raises some questions
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Clarissa-Jan Lim is a breaking/trending news blogger for MSNBC Digital. She was previously a senior reporter and editor at BuzzFeed News.

South Dakota Gov. Kristi Noem, one of Donald Trump's leading contenders for running mate, posted a video on X on Monday in which she speaks fawningly of a Texas dental company that she said 'fix her smile,' sparking speculation about why the governor is doing promotions for a private company. The nearly five-minute video — in which she calls the company, Smile Texas, 'absolutely phenomenal' — looks and sounds like an ad.

'The team here was remarkable, and finally gave me a smile that I can be proud of and confident in, and that really is a gift that I think is going to be incredibly special to have,' Noem says to the camera, explaining in laborious detail her experience with cosmetic dentistry. “It means a lot to me that something as small as your smile really can change the world,” she adds later.

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