Gordon Monson: BYU basketball is now a blue blood, with stacks of green cash
That’s what’s flowing at and into BYU basketball, and, with that, it will be interesting to see if the Cougars get what they’re willing — and going forward, what they might be willing — to pay for.
Which is to say, if you want good players, you’ve got to … 1) pay for them, and 2) make them want to play for you.When he was asked, in deciding to take the BYU job, how important it was for him to know he would get the NIL support he needed, Young answered: “Massively important. When BYU decided to make the move to the Big 12, in my mind, that was them saying that they wanted to compete with the best.
Young himself is an example of the same. The fact that he took the BYU job in the first place, jumping out of the NBA to head Cougar basketball, exemplified BYU’s newfound commitment, which is another word for devoted money, to the cause. He’s being paid millions — via the largesse of certain BYU boosters — to lead the way. One such booster reportedly goes by the initials Ryan Smith.
Young was also able to hold onto some of the players that could have left, but that decided to stay put. The dynamics of one player making more than others, or two or three making more, while some of those others are counted on to be valuable contributors, too, will be of interest to watch. But, again, that’s how it works at the NBA level. Players make what they make.
Whether Young is a good enough coach and coordinator of talent in that range, especially if it is spinning through the Marriott Center’s doors, all one and done, is yet to be determined, but he worked closely with some stellar players with the Phoenix Suns. It’s no great stretch to foresee a whole lot of corporate money coming onto the scene, too, and we’ll all see how that affects the direction of wealthy programs — of which BYU basketball is now one.Voices: As a professional mental health advocate, I think Utah should focus on expanding treatment options — not jails
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