Republicans missed the mark in the 2022 midterm elections with a key voting bloc, but they could make up for lost ground heading into 2024. In 2022, Democrats were successful in winning swing Latino voters by significant margins.
In 2022, Democrats were successful in winning swing Latino voters by significant margins. In an Equis 2022 voter survey of 12 battleground states, Democrats won 68% of swing Latino voters compared to Republicans' 24% — an outcome attributed to perceived extremism within the GOP.Ahead of the 2024 election, however, polling indicates that Latino voters may be more open to voting for a GOP nominee over President Joe Biden.
The odds of Republicans electing a"generic" Republican in 2024 is slim, according to Cook Political Report, considering former President Donald Trump remains the front-runner in recent polling. It is likely that Biden and Trump will face each other in the general election. Given how narrow the margins were in states such as Arizona and Nevada in 2020, and again in multiple races in 2022, just a 7-point shift among Latinos in favor of the GOP in 2024 could flip both states to red in 2024.
The Equis analysis found that Latino voters who trusted Republicans to fix inflation, for example, thought Democrats"don't always deliver on their promises, but they still trusted Democrats to look out for them and thought Republicans were extreme," according to Equis co-founder Carlos Odio.
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