The huge spending shows a Trump operation looking to cement him as inevitable and rivals digging into Iowa and New Hampshire to try to block him.
“Trump’s dominating the race,”“Only Trump’s ready to get our economy, our country, back on track.”Even though Trump holds big polling leads in both Iowa and New Hampshire, his rivals are dominating the ad spending charts in those states.
The reason is clear: If Trump's rivals can't stop him early, his big national polling lead is what will come to pass in state after state. An early-state win is their chance to shock the GOP system into a broader shift.Trump, DeSantis and former Ambassador to the U.N. Nikki Haley are relying almost exclusively on their super PACs to spend millions to get their message on the air in early states. North Dakota Gov. Doug Burgum and his aligned super PAC have been trading off stretches of seven-figure spending as the candidate looks to win enough supportSouth Carolina Sen. Tim Scott is the only candidate whose campaign and super PAC have been consistently on the airwaves in the early states with a significant amount of television spending.— which he built up as a senator and then transferred to his presidential campaign — gives him an important edge, too, because candidates can book ads at cheaper rates than outside groups, stretching their money further. Iowa's top ad spender so far is Never Back Down, the pro-DeSantis group that says it's marrying a big ad budget with a massive ground game. It spent $5.5 million through the end of August on ads in Iowa. The next two Iowa spenders through August are from Scott's orbit: the senator himself, whose campaign has spent $4.6 million, and TIM PAC, which has spent $2.9 million. Burgum and his aligned super PAC, Best of America, have spent $2.6 million and $2.7 million in Iowa, respectively. Stand for America Fund Inc., which is backing Haley, has spent $2.9 million in the state, and Trump's MAGA Inc. $2.2 million. New Hampshire is a similar story, with the pro-Burgum and pro-Scott outfits at the top of the list, with the pro-Haley, pro-DeSantis and pro-Trump efforts spending millions, too. The heavy focus on Iowa and New Hampshire comes amid signs that at least one key Republican group is shifting resources away from some contests later on the calendar to redouble efforts to battle Trump in 2024's earliest contests instead.in Nevada, as well as California, with super PAC spokesperson Erin Perrine saying"we want to reinvest in the first three" states holding presidential nominating contests because those"are going to set the conditions for the March states." Jess Szymanski, another spokesperson with Never Back Down, told NBC News that the group plans to"keep up our aggressive efforts in the first three primary states as the political season heats up." She added the group plans to reserve at least $25 million in ads in Iowa and New Hampshire between Labor Day and Halloween and pointed to the group's aggressive efforts to build a ground-game to benefit DeSantis, too. Never Back Down is the only group affiliated with a candidate to spend significantly in South Carolina, dropping more than $3.5 million there. One wrinkle that could help the non-Trump candidates: They're all getting a boost from"Win It Back PAC," a group affiliated with the conservative Club for Growth that has spent about $6 million
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