Google will stop selling Glass as it looks to cut costs | CNN Business

Google says it will no longer sell the latest Enterprise Edition of Google Glass, effectively killing off an innovative but failed wearable product line from another era that many consumers may have assumed was long gone

First unveiled in 2013, Google Glass was initially marketed for a general audience, with the promise of giving people access to a computer on their face rather than having to pull out a phone. But the smartglasses were discontinued in 2015 after beta versions failed to gain traction due to its high price tag, clunky design and concerns about privacy. Google then shifted the focus from consumers to enterprise.

Google’s decision to discontinue the product comes amid cost cuts across the company. Like many of its peers, Google has recently announced plans to lay off thousands in response to recession fears and shifting pandemic demand for digital products. Still, the dream of Google Glass lives on. Snapchat’s parent company sells Spectacles, another set of smartglasses that has struggled over the years to gain traction. Apple is reportedly working on augmented reality glasses.

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