Google announced significant updates for Search and Shopping this week ahead of the upcoming holiday season.
Google Search adds two new featuresGoogle introduced multisearch earlier this year
, which takes advantage of Google Lens to give users the ability to search using text and images at the same time. With “multisearch near me,” users can take a picture or capture a screenshot of an item and then add “near me” to the search to find a store that sells the item nearby. If you spot a dish or a serving tray at friend’s house that you’d love to have at your Friendsgiving celebration, just snap a picture and use the new feature to find it.
The second feature will be especially useful for anyone traveling or hosting guests over the holidays. Let’s say your guests want to eat a specific dish, but you don’t know where to find it in your hometown. You can now search for that dish, whatever it may be, and Google will show you all of the restaurants in your area that serve it.As for shopping with Google, the company thinks a few new AR features might improve your experience.
Google is also now letting consumers shop for shoes in AR. You can place an AR copy of the shoes in the room with you and see them from any angle you want. You can change the color, laces, tread, and sole as well. Brands such as Saucony, VANS, and Merrell are already on board with the new feature, and more will join soon.Jacob Siegal is Associate Editor at BGR, having joined the news team in 2013.
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