Google has unveiled its new Pixel 7 smartphone lineup and its first-ever Pixel smartwatch, packed with tracking and health features from its subsidiary Fitbit
At a press event in New York City, Google showed off the new Pixel 7 and Pixel 7 Pro devices, which largely look the same as the year prior but with new camera features, an improved screen and battery, and an updated Google Tensor processor. While many of the updates are iterative, the lineup will likely appeal to tech enthusiasts who want the latest version of Android and an alternative to Apple or Samsung smartphones, as well as those who haven’t upgraded their Pixel device in a few years.
Its global market share for smartphones has never surpassed 1% on an annual basis, according to data from IDC Research. Google also limits sales to only a handful of countries, so keeping the volume low has been strategic as Google remains predominantly a software company with many partners running Android. Google won’t likely take much market share away from Apple with these Pixel updates, as iPhone owners are known to be brand-loyal.
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