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Google is set to face another significant legal challenge as the Justice Department’s antitrust case against the company’s ad-tech practices heads to trial.that Google is facing its second federal antitrust lawsuit in less than a year, with the latest case focusing on the company’s alleged monopolistic practices in the digital advertising market. The trial, set to begin with opening statements today before U.S.
According to the lawsuit, Google has engaged in a series of anticompetitive practices, such as forcing advertisers and publishers to use its tools and platforms, leveraging its dominance in search and other areas to give its ad-tech products an unfair advantage, and making it difficult for competitors to enter and succeed in the market.
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