ICYMI: Google agreed to make changes to some of its widely used online advertising services, bowing to antitrust pressure for the first time in a landmark settlement with French authorities $GOOGL
said it would make changes to its global advertising business to ensure it did not abuse its dominance, bowing to antitrust pressure for the first time in a landmark settlement with French authorities.
The French settlement alone may not meaningfully affect industry market share, according to ad-supported media companies and Google's advertising rivals. But they hope it inspires similar antitrust cases in the United States and other jurisdictions. Instead, the watchdog focused on the ties between Google Ad Manager, used by publishers to auction ad space, and Google AdX, one of several marketplaces which can manage auctions.
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