Fitbit is getting Googled, in more ways than one.
That’s because there was a Fitbit of news on Friday. Google, a company that you may have heard of, will be acquiring Fitbit, Inc., which has been a pioneer in the wearable-technology and fitness tracker market., the deal will go down for $7.35 per Fitbit share, which amounts to about $2.1 billion.
In a statement for the press release, James Park, co-founder and CEO of Fitbit, said, “We have built a trusted brand that supports more than 28 million active users around the globe who rely on our products to live a healthier, more active life.” Fitbit could grow its customer base in part through consumer trust that its data was not being used and sold for advertising and other purposes:
So what are the concerns about having such personal and health data all in one place? One is further targeting by advertisers. If you thought that gym ads appearing on your computer screen after you have searched for “I have got the runs” was creepy, what does the future have in store for you? Here’s one possibility:
As you can see, health data can be powerful, more powerful than knowing how many times you listened to a Justin Bieber song. Because your health can determine what you can and can’t do. It can determine your vulnerabilities, your limitations, or at least what others view as your vulnerabilities and limitations.
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