In announcing its $2.1B acquisition of Fitbit, Google said it wouldn't use Fitbit users' personal data to help power its massive online advertising business: 'We will be transparent about the data we collect and way'
Google reached a deal to buy wearable fitness products company Fitbit Inc. for roughly $2.1 billion, a move that intensifies the battle among technology giants to capture consumers through devices other than smartphones.
For Google, the deal marks a further push into health as it faces regulatory threats to its massive internet-search and advertising business. It also puts Google in renewed and direct competition with Silicon Valley neighbor Apple Inc., which in the past week said rising sales of wearables and related services...
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Google to acquire Fitbit in $2.1 billion deal; Fitbit stock surges 17%Alphabet Inc.'s Google plans to acquire Fitbit Inc. for $2.1 billion, the companies said in a Friday release. Fitbit shares are up 17% in premarket trading....
Read more »
Google parent to buy Fitbit for $2.1 billion
Read more »
Google to buy fitness wearables giant Fitbit for about $2.1 billionFitbit is a pioneer in wearable fitness technology, but it's been under pressure from other device makers.
Read more »
Google to buy Fitbit in $2.1 billion dealGoogle has announced plans to acquire Fitbit, the world's leading maker of wearable fitness activity trackers. The deal, worth about $2.1 billion, is one of Google's largest acquisitions.
Read more »
Google to Buy Fitbit for $2.1 BillionThe sale will help Google expand their health-tracking software.
Read more »