Google Sued by Advertisers for Allegedly Inflating Video Ad Metrics

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Google Sued by Advertisers for Allegedly Inflating Video Ad Metrics
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A purported class action claims the search giant misled advertisers about its 'TrueView' ad program by making the ads muted, autoplaying videos and serving them on unlisted sites in violation of its promised standards.

, people do see the ad, which has led to a purported class action against the company that claims it overcharges advertisers for the “privilege of autoplaying their advertisements into the void.”

A suit filed against the Alphabet-owned company on Wednesday accuses the tech giant of misleading advertisers about its “TrueView” ad program by inflating metrics on its ads, which are allegedly displayed as muted, autoplaying videos and served on unlisted webpages in violation of promised standards.

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