The so-called World Fund will invest in the 'next generation' of founders looking to tackle climate change, Ecosia said.
Kroll said Ecosia is "extremely well connected to a lot of climate start-ups" but it's unable to support them with the money it's generating through its search engine.
"Our promise to our users is that if you search with us we use the money for tree planting," he said. "If we were to put that into risky start-ups and it then doesn't work out then it wouldn't be so well received." He hopes that setting up a separate VC fund that raises capital from alternative sources will help to eliminate this issue.climate tech will produce eight to 10 Teslas, a Google, an Amazon and a Microsoft.Ecosia have a similar view, believing that the most valuable companies of the next decade will be those enabling a decarbonized world.
"We've invested in a plant-based meats firm revolutionizing the top-end of the market and a cocoa replacement firm that cuts back on deforestation," said Danijel Visevic, head of investments at Ecosia and head of World Fund.One important caveat to note is that every company that World Fund invests in must contribute to a significant reduction in carbon dioxide emissions.
"Everything comes back to that figure, regardless of what the technology is," World Fund Partner Craig Douglas told CNBC.
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