The platform, which runs on Chrome and Google data centers, envisions a new way to play video games.
Google CEO Sundar Pichai speaks during a Google keynote address announcing a new video gaming streaming service named Stadia. By Brian Fung Brian Fung Reporter focusing on telecommunications, media, and competition Email Bio Follow March 19 at 2:50 PM Google made a big leap into interactive entertainment on Tuesday as it announced an online video gaming platform that the company says represents the future of play.
Both moves underscore the stakes for Google and other tech companies as they seek to stay dominant in a never-ending battle for consumers’ attention and behavioral data. Now the company is seeking to combine its advantages in software, networking and cloud computing to develop an entirely new product.
Meanwhile, companies such as Epic Games, the publisher of “Fortnite,” have introduced their own game marketplaces and app launchers, which could compete with Google. And Sprint recently said it is partnering with the cloud gaming firm Hatch Entertainment as part of its launch of 5G wireless services. Proponents say 5G mobile data will be more reliable than 4G LTE, and will someday be able to support download speeds of 1,000 megabits per second — capabilities that could be ideal for cloud gaming.
Google’s emphasis on cloud gaming highlights the convergence of numerous trends — such as fast, low-latency broadband and the declining cost of computer processing, particularly at scale — that together could turn more people into gamers at all hours of the day, even if they lack the powerful computing tools needed to run the most advanced games.
Because games on Stadia operate from a Google server, said Harrison, players will be able to move from one Internet-connected device to another without interrupting their game session. The demo showed a Google employee, in the middle of a game of “Assassin’s Creed: Odyssey,” switching from a Chromebook to a smartphone to a tablet, then to a PC and finally to a TV.
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