Google reportedly plans to let companies use AI-generated ad content
, into its Performance Max program. Performance Max can already help customers determine where their ads should run and generate simple ad copy. But the' says the AI's addition will give it the capability to create sophisticated campaigns similar to those designed by marketing agencies.
The company has reportedly shown ad customers a presentation entitled"AI-powered ads 2023," telling them that its technology can generate advertisements based on the imagery, video and text they supply. In addition, Google told them that the ads its AI creates will fit the audience they aim to reach and will be designed to enable them to reach sales targets and other goals.
At least one person expressed concerns about the possibility of Google's ad tool spreading misinformation, thesays, because it could be optimized to convert new customers with no concern for facts. Back when Google posted on ad on Twitter about Bard, for instance, the chatbotclaiming that the James Webb Space Telescope had taken"the very first pictures of a planet outside of our own solar system.
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