Google pulls its “Dear Sydney” Olympics ad that shows a father using Gemini to write a heartfelt letter for his daughter.
Google is not winning any gold medals for its Olympics ads this year. After days of backlash, the company has decided to pull its controversial “Dear Sydney” ad from Olympics coverage. In the 60-second ad, a father seeks to write a fan letter, on his daughter’s behalf, to her Olympic idol, US track star Sydney McLaughlin-Levrone.
The ad was meant to “show how the Gemini app can provide a starting point, thought starter, or early draft for someone looking for ideas for their writing.” This wouldn’t be the first time Big Tech stepped in it while trying to showcase the power of AI in an ad. A few months ago, Apple caught flack for its “Crush” ad, which showed a hydraulic press squishing creative tools into a shiny new iPad.
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