Pranav is a senior editor at Engadget responsible for handling news coverage during west coast hours.
Google is reportedly building new AI-powered chatbots based on celebrities and YouTube influencers. The idea isn’t groundbreaking — startups like Character.ai and companies like Meta haveon Monday. The company is trying to strike partnerships with influencers as well as celebrities, and is also working on a feature that will let people create their own chatbots simply by describing their personalities and appearance — something that Character.
It also sounds like Google’s bots could be just an experiment — according to the report, the bots might only show up on Google Labs, the company’s website for experimental products, instead of being available more broadly. It isn’t clear why Google’s doing this. Meta’s AI chatbots based on celebrities never really took off despite the company stuffing them in every product it makes. Aspointed out, the company’s chatbot based on Snoop Dogg has only 15,000 followers on Instagram compared with 87.5 million followers who follow the human rapper.
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