With new features in search like AI overviews, AI organization, video search in Lens, and trip and meal planning, Gemini is changing the way Google works.
A year ago, Google said that it believed AI was the future of search. That future is apparently here: Google is starting to roll out “AI Overviews,” previously known as the Search Generative Experience, or SGE, to users in the US and soon around the world. Pretty soon, billions of Google users will see an AI-generated summary at the top of many of their search results. And that’s only the beginning of how AI is changing search.
’” Maybe, she continues, you also want details on which has the best offers for first-timers. “And so you can get information that’s combined, across the Knowledge Graph and across the web, and pull it together.” That combination of the Knowledge Graph and AI — Google’s old search tool and its new one — is key for Reid and her team. Some things in search are a solved problem, like sports scores: “If you just actually want the score, the product works pretty well,” Reid says.
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