The DOJ’s second antitrust lawsuit against Google
The Department of Justice’s latest complaint targets Google’s grip on the digital advertising market.Google’s facing a lawsuit from the US Department of Justice and eight states over its alleged monopoly on the digital advertising market. The agency accuses the company of abusing “monopoly power” at the disadvantage of websites and advertisers who use other advertising tools,. A press conference is scheduled for 2PM ET to announce the lawsuit.
“Google’s anticompetitive behavior has raised barriers to entry to artificially high levels, forced key competitors to abandon the market for ad tech tools, dissuaded potential competitors from joining the market, and left Google’s few remaining competitors marginalized and unfairly disadvantaged,” the lawsuit reads.
It goes on to allege that Google’s various acquisitions allowed it to “neutralize or eliminate” competitors. According to the government’s lawyers, when you add up the alleged anti-competitive moves, “these interrelated and interdependent actions have had a cumulative and synergistic effect that has harmed competition and the competitive process.”from the DOJ by offering to separate its ad auctions business, which sells and puts ads on customers’ websites, from Google’s digital advertising arm.
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