Google hit with massive $3B antitrust fine by EU over adtech practices — despite Trump threat

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Google hit with massive $3B antitrust fine by EU over adtech practices — despite Trump threat
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Today's Business Headlines: 08/28/25

The move by the European Commission was triggered by a complaint from the European Publishers Council and comes amid a threat by The EU competition enforcer had originally planned to hand out the fine on Monday but opposition from EU trade chief Maros Sefcovic on concerns about the impact on US tariffs on European cars derailed EU antitrust chief Teresa Ribera’s plan.

Google was slapped with a fine of more than $3 billion for anti-competitive practices in its lucrative adtech business. CEO Sundar Pichai, above.The Commission said Google favored its own online display technology services to the detriment of rivals and online publishers and that it abused its market power since 2014 until today.August jobs report sorely misses forecasts — bolstering interest rate cut hopes The Commission reiterated its preliminary view that Google should divest part of its services but said it wants to first hear and assess Google’s compliance efforts.The Commission said Google favored its own online display technology services to the detriment of rivals and online publishers and that it abused its market power since 2014 until today. EU antitrust chief Teresa Ribera, above.“Google must now come forward with a serious remedy to address its conflicts of interest, and if it fails to do so, we will not hesitate to impose strong remedies,” Ribera said in a statement. “Digital markets exist to serve people and must be grounded in trust and fairness. And when markets fail, public institutions must act to prevent dominant players from abusing their power,” she said.“The European Commission’s decision about our ad tech services is wrong and we will appeal. It imposes an unjustified fine and requires changes that will hurt thousands of European businesses by making it harder for them to make money,” Lee-Anne Mulholland, Vice President, Global Head of Regulatory Affairs, said in a statement. “There’s nothing anticompetitive in providing services for ad buyers and sellers, and there are more alternatives to our services than ever before.”Reuters reported last week that the fine would be modest, marking a change in Ribera’s approach with her predecessor’s deterrent hefty fines.Family of Microsoft engineer, 35, found dead at work delivers heartbreaking pleaBeijing's power display spells danger | Red Hot Takes Google was slapped with a fine of more than $3 billion for anti-competitive practices in its lucrative adtech business. CEO Sundar Pichai, above.The Commission said Google favored its own online display technology services to the detriment of rivals and online publishers and that it abused its market power since 2014 until today. EU antitrust chief Teresa Ribera, above.

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