Google hit with $1.69 billion E.U. fine for blocking ad rivals

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Google hit with $1.69 billion E.U. fine for blocking ad rivals
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Wednesday's fine marks the company's third penalty in two years.

Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings.European Union regulators hit Google with a $1.69 billion fine on Wednesday for blocking rival online search advertisers, marking the company'sThe E.U.'s competition commissioner, Margrethe Vestager, announced the results of the long-running probe of Google's AdSense advertising business case at a news conference in Brussels on Wednesday.

It's the third time the commission has slapped Google with an antitrust penalty, following multibillion-dollar fines resulting from separate probes into two other parts of the Silicon Valley giant's business.

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