The case seeks £3.4bn in compensation for publishers from the search giant.
In the lawsuit, which was filed on Thursday, Mr Arthur claims that because of Google's abuse of its position, the prices of adtech services were inflated, and ad sales revenues of publishers were unlawfully reduced.
These are collective claims, often referred to as a class action in the United States, which only became possible in the UK in 2015. Because they are brought on behalf of a whole group or class, the damages can be very large.
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