Google is testing a new feature in its search results that adds blue verified checkmarks next to business links, indicating authenticity and helping users avoid fraudulent websites.
Google is experimenting with a new verification feature in search that should make it easier for users to avoid clicking on fake or fraudulent website links. Some people are seeing blue verified checkmarks beside business links in Google search results that indicate the company — like Meta or Apple — is genuine, and not some copycat attempting to benefit from a recognizable brand.
My colleague Jay Peters spotted checkmarks next to official site links for Microsoft, Meta, Epic Games, Apple, Amazon, and HP, but these were no longer displayed once he logged into a different Google account — meaning this experiment isn’t being rolled out widely just yet.
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