The Justice Department highlighted remarks in 2009 by David Rosenblatt, Google’s former president of display advertising, on the third day of making their case that the company has abused its…
A Google executive boasted to co-workers the goal for the company’s budding online advertising business in 2009 was to “crush” rivals in the digital ad market, according to evidence presented Wednesdaythird day of the non-jury trial that alleges Google abused its control
In the notes discussed at trial, Rosenblatt, who joined Google after its now-controversial acquisition of digital ad software firm DoubleClick in 2007, reportedly bragged about the advantage by the company’s control of tools on all sides of the ad ecosystem. “We’re both Goldman and NYSE. … Google has created what’s comparable to the NYSE or London Stock Exchange; in other words, we’ll do to display what Google did to search,” Rosenblatt wrote.
On the witness stand, former Google executive Brad Bender told the court that he had forwarded Rosenblatt’s notes to his team at the time and described them as a “worthwhile read.”Digital advertising comprises the bulk of Google’s total revenue, which exceeded $307 billion last year alone.
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