Davey Winder is a technology journalist who covers cybersecurity news and research. He’s covered everything from the true story behind the hacking of Donald Trump’s nude photos to a record-breaking ransomware payment of $75 million.
Trust is essential, I hardly need to tell you that. Trust in email is doubly so because it can make the difference between staying protected and falling victim to malware or compromise. Google operates the biggest free email provider on the planet, Gmail , with more than 2.5 billion active users.
It’s probably worth repeating that last statistic; it’s not a typo: yes, 265 billion fewer unauthenticated messages were sent. That means hundreds of billions less opportunities for malware to be distributed, for spam to be received, for email to be both dangerous and annoying.Hurricane Milton: Winds Pick Up As ‘Extremely Dangerous’ Storm Heads For Florida—Here’s What To Know
Although necessarily technical in nature, the new rules that Google imposed starting April 01, 2024, accrue to three simple and realistic outcomes:Make the act of unsubscribing from an email as easy as possible, no jumping through hoops required.In other words, if you are sending email to Gmail users, bulk email, then you must be able to prove that you are who you say you are.
“An environment without strong authentication is one where spam and malicious activity are much more likely,” Kumaran said, “these improvements represent a huge boost to the health of the email ecosystem by dramatically reducing the types of messages often used for spoofing and phishing attacks.”Our community is about connecting people through open and thoughtful conversations. We want our readers to share their views and exchange ideas and facts in a safe space.
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