Zak is a widely recognized expert on surveillance, cyber and the security and privacy risks with AI, big tech, social media and smartphones. He is regularly cited in the media, with appearances on BBC, Sky, NPR, NBC, Channel 4, TF1, ITV and Fox. Zak has 25-years real-world experience in AI, cyber and surveillance.
When those cookies go, they’ll be replaced with something Google says will “both protect people's privacy online and give companies and developers tools to build thriving digital businesses.” This so-called Privacy Sandbox “reduces cross-site and cross-app tracking while helping to keep online content and services free for all.” And so, 200-plus days from now, the hope is that cookies go and something else is used instead.
As I have already commented, when it comes to Messages and Gmail, Google’s proposals to search user data archives to sharpen the context for its generative AI and tighten the parameters around its marketing machine carry grave privacy risks. This is made worse because AI privacy policies are complex and are being ignored by an excited user base with more of a new toy overload than a spoiled kid at Christmas.
Google will no doubt offer a range of tweaks and opt-outs as well as a revised privacy policy and in-app notifications when this AI fully hits. But most of this will be ignored. No-one has a grip yet on the implications from all this fast change, not the industry and certainly not its regulators. An urgent game of catch-up is required.
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