Google may be able to stave off a full-scale EU antitrust investigation into its planned US$2.1 billion bid for fitness tracker maker Fitbit by ...
BRUSSELS: Google may be able to stave off a full-scale EU antitrust investigation into its planned US$2.1 billion bid for Fitbit by pledging not to use Fitbit's health data to help it target ads, people familiar with the matter said.
Still, the deal has drawn heavy criticism from privacy advocates on both sides of the Atlantic, concerned that Google may use Fitbit's trove of health data to boost its dominance in online advertising and search. Google could allay competition worries by offering a binding pledge to EU competition enforcers along the lines of its promise last year not to use Fitbit's health and wellness data for Google ads, the people said.The European Commission, which is scheduled to decide on the deal by Jul 20, declined to comment. The deadline for Google to offer concessions is Jul 13.
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