After days of rumors and reports, Fitbit has been acquired by Google for $2.1 billion
After all, Fitbit bought a smaller rival, Pebble, back in 2016 and that brand has now gone. Well, this won’t be the same as that. Google has yet to make its own smartwatch hardware, though a Pixel Watch has been widely hoped for and even predicted for years, but was conspicuously absent from the recent hardware unveiling event.
Plus, there’s Fitbit’s hardware which is well-liked and has a distinctive look and styling. Fitbit has the great benefit that it controls both hardware and software for its gadgets, something which Google may like, though Google will doubtless continue to make Wear OS available on rival brands’ smartwatches, too.
However, iPhone users won’t be left out. He also said: “Fitbit will continue to remain platform-agnostic across both Android and iOS.”
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