The RNC got Google to cave, but seemingly not far enough
.” But if the RNC declined to even apply for the program, it suggests the problem goes deeper than a supposedly biased spam filter.
“Eligible committees that will comply with strict security requirements and best practice standards can now register to participate in this pilot program approved by the Federal Election Commission,” said Google spokesperson José Castañeda in a statement on Thursday. “We expect to begin the pilot with a small number of campaigns from both parties and will test whether these changes improve the user experience, and provide more certainty for senders during this election period.
Still, the frequency and content of the RNC’s fundraising emails could violate many of these best standard practices participants must follow, Democratic strategists and fundraising specialists toldlast week. Civic Shout CEO Josh Nelson specifically pointed to the intimidating language of recent fundraising emails, often sent more than 10 times a day.
The volume of emails sent to individuals by the RNC has risen steadily as the midterms approach, according to data collected by. Throughout 2020, the organization sent only one or two emails in a day — but by the end of the next year, it was common to see more than 10 emails in a single day and still increasing. For October 2022, the data shows 80 different fundraising calls sent in just the first seven days of the month.
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