ZeroHedge and The Federalist will no longer be able to generate revenue from any advertisements served by Google Ads.
“We found that lots of those companies are inadvertently funding through their advertising content that is outright racist in defense of white supremacism and contains conspiracy theories about George Floyd and the Black Lives Matter movement," he said.targeting fake news operationsZeroHedge and The Federalist have become well known in recent years for publishing far-right articles on a variety of subjects.
There are other similar websites that continue to generate revenue through Google, causing continued concern for civil rights advocates. In its report, the Center for Countering Digital Hate pointed to examples of articles on other far-right websites such that carried advertisements by well-known brands while disseminating false narratives about the protest movement.
“The reality is that they [brands] have to start by asking questions,” McCarthy said “They have to say, what is my brand content going to be running against? And if the other person on the other side of the conversation can’t give them a straight answer, then that’s a problem.” “The pressure on the tech companies is only going to come from dollars actually, literally getting pulled,” she said.
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