Google defends itself against accusations of maintaining an illegal monopoly over online advertising technology, emphasizing the dynamic and competitive nature of the industry.
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Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage., Google’s lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent publishers from making as much money as they otherwise could for selling their ad space.
Google Antitrust Monopoly Online Advertising Technology Industry
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