Google and Universal Music in Talks for AI 'Deepfakes' Deal

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Google and Universal Music in Talks for AI 'Deepfakes' Deal
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Google, Universal Music in talks for deal on AI 'deepfakes' - FT

are in talks to license artists' voices and melodies for artificial intelligence-generated songs, Financial Times reported on Tuesday, citing four people familiar with the matter.

The music industry is grappling with "deepfake" songs, made using generative AI, that mimic artists' voices, often without their consent. The goal behind the talks is to develop a tool for fans to create tracks legitimately and pay the owners of the copyrights for them, the report said, adding the artists would have a choice to opt in the process.

Discussions between Google and Universal Music are at an early stage and no product launch is imminent, while Warner MusicThe companies did not immediately respond to Reuters' requests for comment.

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