UK needs tougher rules to curb dominance of Google and Facebook in digital advertising, including powers to break them up, watchdog says
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But it said their massive reach is a source of power and that"each has unmatchable access to user data". It would also have the power to break up the tech firms if necessary, such as being able to order Google Ad Manager, its advertising management platform, to become a separate business,. Mr Harris added that Google would"continue to work constructively with regulatory authorities and government".
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