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shed light on Google's AI Overviews' effect on web publishing. In short, the analysis painted an abysmal outlook for anyone relying on web traffic. But on Wednesday, Google Search head Liz Reid penned athat puts quite a different spin on things. The Google VP claims traffic from search to websites is "relatively stable" and that click quality has increased.
She wrote that Google Search's total organic click volume to websites has been "relatively" stable year-over-year. Reid also claimed Google sends more "quality clicks" to websites than a year ago. The company says people are also happier with the search experience.Google's explanation for the rosy outlook? "With AI Overviews, people are searching more and asking new questions that are often longer and more complex," Reid wrote.
Reid does highlight a shifting landscape. She says user trends are resulting in lower traffic for some sites and increased traffic for others. Of course, the Google Search head didn't call out any specific websites. But she claims forums, videos, podcasts and posts with "authentic voices and first-hand perspectives" are thriving. Reid added that content like "an in-depth review, an original post, a unique perspective, or a thoughtful first-person analysis" does well.
It's quite the contrast from the Pew report. It found that visitors who saw an AI summary clicked a traditional search result in eight percent of all visits. Those without an AI summary? They clicked on a traditional result in 15 percent of their visits. As for those source links in AI summaries? Pew found that only one percent of people clicked on those. Users were also more likely to end their browsing after visiting a page with an AI summary..
Google AI Overviews Liz Reid Pew Research Center Increased Traffic
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