Google accused of ripping off advertisers with video ads no one saw. Now, the expert view
,"Google has not disputed the findings in our core research. The published Adalytics research report mentions the words 'in-stream' or 'out-stream' 274 times. The published Google response mentions those words"The published Adalytics research report mentions the words 'volume', 'muted', 'audible', and 'sound' 116 times. Google's published response makes zero references to sound," he added.
"We're running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium," spokespeople for the site said. "When the ads run on GVP sites, they are also subject to other forms of fraudulent behavior – eg: autoplaying ads, sound off, stuffed in tiny windows, running hundreds of embedded videos at the same time along with the ads, off page or popunder, 'skip ad' button covered up so the ad could not be skipped."
Jammi said the lack of visibility into the buying and selling of ads will make it difficult for marketers to evaluate what's going on. Fou said he expects Google will have to pay refunds to advertisers."Google has paid out refunds before, but those come with gag orders so the recipient of the refund cannot talk about it for the rest of their lives," he said.
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