The Uncle Ben’s rice brand, which has been criticized for perpetuating racial stereotypes, is changing its name to Ben's Original.
Parent firm Mars Inc. unveiled the change Wednesday for the 70-year-old brand, the latest company to drop a logo criticized as a racial stereotype. Packaging with the new name will hit stores next year.
“We listened to our associates and our customers and the time is right to make meaningful changes across society,” said Fiona Dawson, global president for Mars Food multi-sales and global customers. “When you are making these changes, you are not going to please everyone. But it’s about doing the right thing, not the easy thing.”in recent months, a ripple effect from the Black Lives Matters protests over the deaths of George Floyd and other African Americans in encounters with police.
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