See inside goodamerican's limited-edition denim collection.
As part of the inclusivity theme, shoppers can get an interactive fitting and a 3D scanning experience to figure out what fits them best. “This is about understanding your size and your body shape,” Grede said.collection has jumpsuits, shirts and pants featuring Good American’s gap-proof waistbands and sculpting fabric with a stretchy feel to hold.
While Good American’s denim prices start at $99, the Good American x Zara collection is $35.90 to $99.90, and sizes XS to 5XL. It was designed by the Good American team and manufactured by Zara in Turkey and the U.S. Reflecting Good American’s recent B Corp verification, the range includes more sustainable raw materials, such as ecologically grown or recycled cotton, Tencel fibers and environmentally friendly production processes.
Some of the industry’s leading curve models were tapped for the campaign, including Precious Lee, Devyn Garcia, Georgia Palmer, Quannah Chasinghorse, Luca Biggs, Eden Joi and Kayako Higuchi. Said Grede: “The campaign was cast with a super diverse group of girls showing what we stand for.”
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