Golloria George, a content creator known for her honest critiques of shade inclusivity in the beauty industry, has been named to the Forbes 30 Under 30 list for 2024.
Golloria George is having an amazing year. You may know the content creator for her viral videos on Instagram and TikTok, where she shares her honest opinions on shade inclusivity in the beauty industry. With millions of followers online, George's influence landed her spots on both the Forbes 30 Under 30 list and The Hollywood Reporter Next Gen Creators list for 2024. While George has worked hard to carve a name out for herself, she’s also not above manifestation.
“I literally made an entire vision board and Forbes 30 Under 30 was on it,” she tells Glamour. “So to see it literally play out, it's amazing. I knew I was going to have to put in a lot of work this year, and I did it. I broke barriers, and I'm the first South Sudanese woman on that list, I'm pretty sure. We do it for the culture.” Born in Egypt to South Sudanese parents fleeing unrest, George came to the U.S. at 5 years old and always felt different because of her features and the lack of representation around her. The desire to unpack these experiences was inevitably what launched the 23-year-old’s career as a full-time creator. “It was all of the lived experiences and existing in spaces that were not made for me and experiencing colorism and racism,” she says. “It was the little things like going to CVS and not being able to find my shades and not being able to conceptualize then.' George adds that growing up and witnessing racism on a systemic level made her realize she had to start creating content. “The camera must be picked up, because the way dark-skinned people are treated in society and dehumanized for literally simply just existing, it's really just sickening and disgusting,” she says. 'I felt like the only way that I could do that and express myself in a meaningful way was to advocate for what made me feel that way.” As a result, George’s honest opinions on popular beauty brands have created real change in a space where most influencers are paid to promote brands positively
CULTURE ENTERTAINMENT BEAUTY INFLUENCER FORBES 30 UNDER 30 SOUTH SUDAN REPRESENTATION
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