Goldman Sachs will enter the sports endorsement world, sponsoring PGA Tour golfer Patrick Cantlay and unleashing a series of TV ads during this weekend’s Memorial Tournament.
Goldman Sachs partnered with PGA Tour golfer Patrick Cantlay to help increase its brand awareness for its new Marcus by Goldman Sachs mobile banking app.
Cantlay, 28, signed with Goldman Sachs for multi-year deal and will sport the bank's logo on his clothing during events as part of the sponsorship. The firm did not reveal the agreement's financial terms but said it hopes to reach a long-term extension with Cantlay in the future. Cohn described Cantlay as "a young up and comer who has a bright future ahead of him. And we're a young up and comer as well, and we also take our craft very seriously."
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