The Italian label took over the Pink Motel in Sun Valley for its “Golden Spirit” dinner, party and skate performance, drawing Brooklyn Peltz Beckham, Ashley Park, Dr. Woo, Paris Brosnan and more.
No longer a functional motel, now it’s a movie and TV set where scenes from “Grease 2,” “MacGyver” and “Dexter,” among many others, have been filmed., which was looking to connect its own skate culture roots to the source of it all, Southern California. So Juneau was the star attraction, skating in a pink Golden Goose suit, natch, which was pretty cool.
“It was important to set an ambience.…We want to unleash for people good sentiment,” the executive continued, looking out over two long dinner tables, soon to be serving Italian fare in the diner setting. “We’re not trying to become a sport brand, that’s Nike…performance, Just Do It,” Campara said of his company’s ambitions in the skating world, stressing that the relationship with Juneau was more family-style. “The mission of Golden Goose is be unique.”
Golden Goose customizes and repairs sneakers and shoes, even from other brands, in every store, and recently introduced its own plant-based Yatay sneaker style. Earlier this week, the company made headlines for acquiring its main manufacturer, IFT-Italian Fashion Team.