The 82nd annual Golden Globes, airing live on CBS, is predicted to face declining viewership due to concerns about 'woke' messaging from celebrities. Ratings have plummeted in recent years, with only 9.4 million viewers expected this year compared to 18.4 million in 2020. The show hopes to attract more viewers with host Nikki Glaser and the buzz surrounding potential winners like Emilia Perez for her role in 'Argentina, 1985'.
The 82nd annual Golden Globes , which will air live Sunday on CBS, faces an uphill battle with ratings, which have tanked in recent years as tens of millions of Americans have elected to tune out in order to avoid the woke sermonizing by wealthy celebrities.just 9.4 million viewers — way down from pre-COVID years when the show would attract double that. As recently as 2020, about 18.4 million tuned in to watch the awards show.
The French-produced, predominantly Spanish-language musical tells the story of a Mexican cartel boss who seeks to exit the drug trade by undergoing sex-reassignment surgery to become a “woman.” Along for the ride are nominees Zoe Saldaña and Selena Gomez.ever to receive the best actress award at the Cannes Film Festival, where Emilia Pereze premiered earlier this year. Gascón shared the award with co-stars Saldaña, Gomez, and Adriana Paz.
CBS sought to reboot the Globes last year, taking over from NBC and seeking to rebrand the annual party as a new and improved version of the quasi-shady and ethically suspect awards-season ritual that just two years ago became the black sheep of Hollywood.
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