The value of new listings is set to be epic this year. So is the fight between NYSE and Nasdaq to land them.
When BJ’s Wholesale Club Holdings Inc. was planning its IPO last year, a team from Nasdaq Inc. descended on its headquarters in Westborough, Mass., to try to persuade it to list on the exchange.
In a conference room overlooking the freeway, Nasdaq’s representatives pulled out a pitchbook thick with incentives, including a Black Friday holiday advertising spread in Times Square and a general manager gala, according to a person familiar with the conversation.
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