Nina Yang Bongiovi, the producer behind critically acclaimed features such as Fruitvale Station and Sorry to Bother You and the Epix crime drama Godfather of Harlem, is collaborating with Twitch co…
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With some of the top names in film and tech leading the charge, the AUM Group was created to develop and acquire creative IP, finance multicultural motion pictures, and invest in the next generation of storytellers. AUM Group led the financing of Rebecca Hall’s directorial debut starring Tessa Thompson, Ruth Negga, Andre Holland, and Alexander Skarsgard.
The launch of AUM comes at a time when there is a demand for inclusive narratives — and considering Latinx, Asian, and African communities represent half of domestic box office audiences today, it is a good move for business as these multicultural diasporas are on their way to becoming the majority in 2040. To add to that Asian and Latinx diasporas are the fastest-growing populations in the country.
, data suggests that if more than 30% of the cast is diverse, the film performs better at every budget level.and found that representation has increased at major festivals but the numbers don’t reflect the society we live in. Only 35% of directors come from underrepresented racial/ethnic groups and 25% from women. To add to that, generally speaking, features with women of color as the lead have been the least likely to be released and supported by producers and distributors.
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