As threats to email security escalate, Gmail is deploying groundbreaking AI to combat the growing problem. But can AI keep pace with increasingly sophisticated cybercriminals? Experts warn that 2025 could be the year we see a shift away from traditional email addresses.
Republished on December 24 as threats to Google’s other key messaging platform—RCS— are highlighted with the same challenges as Gmail , opening the market for Elon Musk’s Xmail or something just as disruptive. ahead of the holidays, highlighting an alarming surge in email and website threats, just as multiple cyber reports claim this is the most dangerous holiday season yet. Even though Gmail blocks more than 99.9% of spam, phishing and malware, it’s not enough. But now change is on the way.
And for Gmail’s 2.5 billion users, 2025 looks like being the year your email address should finally change. Gmail, the world’s largest email provider, with more than 2.5 billion users, is now deploying groundbreaking AI models to significantly strengthen Gmail cyber-defenses, including a new LLM trained on phishing, malware and spam. But as AI continues to mature and become increasingly accessible, cybercriminals are using it to create scams that are more convincing, personalized, and harder to detect. Email remains an appallingly basic technology. Despite all its advances, the core architecture remains the same. Anyone can access anyone else’s inbox with just an email address. Those addresses are basically given away for free—harvested, leaked, stored, searchable. This month, Mailmodo says, spam messages account for more than 46.8% of email traffic. This is why enterprises are looking for new solutions—Teams, Slack, even instant messaging platforms. because even with all the advances and the “outside sender” and “untrusted sender” warnings, too many emails get through. The answer is to restore some semblance of address security and not give away real email addresses like confetti—a situation made worse given email address are often a primary user credential alongside passwords to log into sites and services
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